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“I put pressure on myself every single day.” Veiga Sanchez, commonly known as the captivating Salt Ashes, holds nothing back. The London-based singer-songwriter chats with IUF about her journey up to this point in her career. Her latest single, “Too Many Times” just dropped, and tackling tender subjects like anxiety and insecurity are important themes which are heard throughout the lyricism. She takes us through the ideas that stemmed from those topics which transformed into a mesmerizing music video you will need to see for yourself to believe. Creating a new visual display of art to represent her songs is another impressive trait she possesses with passion. Sitting in front of a wall as she stares blankly into eternity is how she enters the creative process , and trust us, it works to full potential. From directing, producing, choreographing and styling – Veiga does it all with “Too Many Times,” and even though this is a standalone single – it can serve as an idea or a representation of what’s to come on her newest forthcoming album. From writing, structuring the songs, or the production process, Veiga is fusing elements of disco, alt-pop, dance, and everything in between which makes her stand out from a saturated field within the singer-songwriter genres. She may have finished charting on top of both Billboard and iTunes, but make no mistake, Veiga is still determined to build on every aspect of what makes Salt Ashes a raw and pure aura from the heart. Tune into our in-depth conversation with Veiga and be sure to stay on the lookout for her newest highly-anticipated upcoming album. Stream “Too Many Times,” out now everywhere via Radikal Records.
Stay connected with Salt Ashes, visit: https://www.saltashes.com/, https://www.facebook.com/SaltAshes, and https://www.instagram.com/saltashes/